Case studies
Privacy-safe examples showing how clearer onboarding, support operations, SOPs, CRM workflows, and customer communication can help lean teams reduce friction.
Founder project
I founded, built, and marketed a QR photo sharing platform for Filipino weddings, debuts, and binyag. One code per event, no app or signup for guests.
Read the Kuha case studySaaS customer success
Problem: A SaaS customer onboarding workflow depended on manual reminders, scattered notes, and inconsistent handoffs after signup.
What changed: Reviewed the customer journey from signup through first value and ongoing support.
Outcome: A clearer onboarding workflow with defined ownership, customer statuses, and next actions, and a founder who is no longer the routing layer for every new account.
Teams can learn: Activation is easier to support when the team agrees on what first value means.
Read case studyShopify operations support
Problem: Shopify support operations were handled reactively across order issues, fulfillment questions, returns, payment exceptions, and customer updates.
What changed: Reviewed common support tickets, Shopify order workflows, fulfillment handoffs, escalation paths, and customer templates.
Outcome: A stronger Shopify customer support workflow with clearer triage, escalation, and follow-up steps, so order exceptions stop ageing quietly in the queue.
Teams can learn: Support categories should connect directly to ownership, templates, and escalation rules.
Read case studyNext step
Book a call to discuss your onboarding, support workflows, SOPs, CRM visibility, and customer handoffs.
